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When it comes to search engine optimization, there are so many paths and methods that come into mind. It isn't exactly hard to do, but it isn't easy either. That is why there are companies such as WebiMax who are happy to do the heavy lifting for a fee. I am not sure with how much they charge for specific services like link building, on-site optimization and search engine marketing but they do offer a free consultation for those who are interested. I actually like their slogans on their home page which reads:


- Stand Out From Your Competition
- Conquer Where Others Fail
- Achieve Success
- Gain Your Competitive Advantage

Mighty bold statements which is a good thing I guess. Maybe one day I'll think about seriously using such services but for now there are things we can do that are free and basic which can help us optimize our sites for search engines resulting in greater traffic and web presence. You can get your site listed in directories, search engines, and also get links to your sites from relevant websites. Other methods include things such as building relevant links, using keywords whenever you have the opportunity, creating valuable content that is unique enough that people would want to link to it, and also integrating social media elements into your website such as youtube, twitter, facebook, linkedin and many other. There is so much that can be done!
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